Keywords in SEO play a pivotal role in raising your online visibility. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In internet marketing, a keyword is a word or phrase that individuals input into web browsers when they are click here searching for a unique service, product or information. SEO heavily depends on the use of these keywords for website ranking.

The magic behind SEO keywords lies in their ability to associate what users are searching for to the content that is available on your website. Cleverly using these keywords will help lure the right audience and boost the likelihood of leads.

Having established what we mean by the term of an SEO keyword, let's look at how to use keywords efficiently. Enhancing the use of keywords calls for a balance. You'll want to include relevant keywords to attract search engines but without overloading your content with them.

One way is placing the keyword in your content’s headline. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Also, consider using keywords in the metadata and headers of your website, as these are places where search engines tend to look.

Moreover, it's critical to choose keywords that correlate with your target audience. This means understanding their language, their internet search habits and their requirements.

In conclusion, a well-chosen SEO keyword can serve as a link between what a person is looking for and the service or information you provide. It's a crucial tool in achieving success in the aggressive world of digital marketing. However, its full potential can only be unlocked when used correctly.